Identity Design is the look you put forward, often in print, in the form of logos, business cards, letterhead, and other materials.

A clean, simple and fully implemented identity design can go a long way in building confidence in who you are or what you do. This does not need to be sophisticated or complex. Even a simple logo used consistently can be an effective way of letting people know who you are.

The best identity design will be a visual hook that does not draw attention to itself, but rather to the work or organization it promotes. The use of consistent fonts, colors and logos can give visual media a clutter free identity.

Open routes can produce simple logos or complete identity designs. These designs will be rooted in the values and objectives of your organization or church.